The client
Houser Raspberry Ranch is a beloved landmark in the Mora Valley of northern New Mexico. It's a family legacy, and it needed a brand that could carry that history into everything from a business card to an Instagram post.
Vincent King, DYAD's founder, has been Houser's Marketing Specialist since 2024, leading PR, social media, email, web, branding and event planning.
A full identity and print system
We built the ranch's identity and print system: business cards, signage and brand marks that hold up on and off screen. The same look carries from the sign at the road to the cards at the counter.
That work also included the ranch's Rusty Nail Saloon, where an AI generated logo concept was rebuilt by hand in Illustrator so it's scalable, embroidery ready and actually usable.
Painting an empty canvas
The ranch's social profile started blank. Two years of consistent, on brand content took it from 0 to 2.7K followers, a following that actually shows up. There was no shortcut. It came from showing up week after week with real photos of the ranch, the food, the events and the people.
We shared what worked, and how long it really takes, in how to grow a local business on Instagram.
What they said
“Vince, we are growing this movement and the results were outstanding!! Thank you for all you do!!”
Houser Raspberry Ranch, Mora, NM
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