An Albuquerque branding studio built on strategy
Your brand is the first thing people judge and the last thing they remember. DYAD Marketects is an Albuquerque branding studio that creates logos and brand identity systems for businesses across New Mexico, from historic family properties to companies with decades of trust behind them.
Every brand we build pairs premium design with a clear strategy, so it looks great on a business card, a storefront, a website and a social feed, and stays consistent everywhere it shows up.
Where we work: Albuquerque, Rio Rancho, Santa Fe, Mora and communities across New Mexico, plus clients beyond the state, including El Paso, Texas.
Logo and brand identity services
Logo design
Original marks, or careful refinement of the logo you already have.
Brand identity systems
Colors, type and usage rules that keep everything consistent.
Business cards & stationery
Print pieces that hold up in hand, on and off screen.
Email signatures
A polished, on-brand finish for every message you send.
Brand assessments
A look at what you have, what is holding it back and what to keep.
Graphic design + more
Signage, labels, t-shirt graphics and print collateral.
Logo and rebrand projects
Show Graphics for the Big Screens
Eleven graphics for the arena’s video board and ribbon board, for five touring shows plus a FanTexter promo.
75 Years, Realigned
A full brand and competitor assessment, logo refinement and website, keeping the trust built since 1950 while positioning for growth.
A Beloved Mora Valley Landmark
Full identity and print system for a historic New Mexico property: cards, signage and brand marks that hold up on and off screen.
From AI to Applicable
Took an AI generated concept and rebuilt it by hand in Illustrator: scalable, embroidery ready and actually usable.
40 Pages, Reimagined
Turned a plain text legislative report into a visually engaging document for lawmakers and campus audiences.
What branding clients say
“The rollout of the new logo to our employees went really well. Everyone loves it!!”
“Hey Vince! Thanks so much, I enjoyed working with you. The logo is beautiful. You're amazing. Thank you!!”
“I absolutely love the thoughtful idea AND the result from Albuquerque's @DYAD Marketects! Giving people an attractive magnet means you're easy to find when people in our community need your service. It's a win-win situation. One now lives on our fridge — ONLY because it looks so awesome. LOL. Big thanks to Vincent at #dyadmarketects for the 5-star professional experience!! I'm confident that Vincent's experience, vision, and talent can elevate your business.”
How a branding project works
Every branding project starts with a BRAND$TORM™ session about your purpose and long term vision, then moves through five clear steps.
BRAND$TORM™ consultation
A collaborative discovery session to uncover the purpose, long term vision and marketing strategy for your brand.Strategy development
A scope of work, recommendations, a forecasted timeline and an investment schedule built from our session.Execution
We bring the strategy to life, keeping you informed when it matters and leaving you be when it doesn’t.Review & implementation
You meet with your Marketect to finalize drafts, and insights are implemented ahead of launch.Communication
Open communication before, during and after the project, so nothing launches as a surprise.
Branding & Logo Design questions
Can you refresh my existing logo instead of starting over?
Yes. That is a big part of what we do. We audit what is there, identify what is holding it back, and refine rather than replace what you have already built. For Gorman Industries, a company that has built trust since 1950, that meant realignment, not reinvention.
What do I get at the end of a branding project?
It depends on your goals, and the exact deliverables are spelled out in your proposal before work begins. Projects can include logo design, a brand identity system, business cards, email signatures, signage and other graphic design.
Can you work from a logo concept made with AI?
Yes. For The Rusty Nail Saloon we took an AI generated concept and rebuilt it by hand in Illustrator so it was scalable, embroidery ready and actually usable. AI can be a starting point, not a finish line.
Do you design business cards and email signatures?
Yes. Business cards, email signatures, stationery and other graphic design are part of our branding work, alongside logo design and brand identity systems.
Let’s grow your brand.
Tell us about your project. We’ll usually be in touch within 1 to 2 business days.
Book a callBranding & Logo Design tips
What Goes in a Brand Style Guide (and Why Small Businesses Need One)
What a small business brand style guide should include: logo versions, colors, fonts, voice, photos and real examples, so every sign, post and page matches.
Rebrand or Refresh? How to Update Your Logo Without Losing the Trust You've Built
Thinking about a new logo? Here's how Albuquerque businesses can tell a refresh from a full rebrand, and how to update without losing decades of trust.
Web Design & Development
Video & Photo Production
Social Media & Content Marketing