The client
Chesterton Academy of Albuquerque is a school in Albuquerque, New Mexico. Like a lot of schools and nonprofits, it has a great story to tell and no in-house marketing team to tell it.
The ask
One film that could do a lot of jobs. It needed to work at a fundraising event, on social media, on the website and in onboarding for new families, without making a separate video for each.
What we made
DYAD produced a five minute brand film in two weeks. The full length carries the whole story for events and the website, and it was planned from the start so shorter pieces could be pulled out for social media and other channels. The highlight above is one of those shorter cuts.
The film lets the school speak for itself: the people, the students, the building and the art inside it, set against Albuquerque itself.
Why one film works harder than five
A single well planned film gives a small team one shoot, one edit and one story that stays consistent everywhere it shows up. We wrote about how to plan for that in one brand film for fundraising, social and onboarding.
Need a film that does more than one job? See our video production services or book a call below.
